You couldn’t count the number of web page builders on multiple hands right now:
- ClickFunnels
- Leadpages
- Squarespace
- Wix
And as a SaaS marketer, it’s your job to choose the best products to maximize success for your campaigns… and therefore the growth of your business.
In this review of Unbounce landing page software, we dig into whether you should choose them to spin up landing pages for testing:
- New Google Ad campaigns
- SEO optimized landing pages
- Team profile pages
Unbounce allows you to do this. Their SaaS simplifies the process of the creation of landing pages.
The primary reason you may invest in landing page software is speed. You don’t want to have to big the dev team to create, tweak or duplicate a landing page for your experiments.
But which provider?
Let’s kick off with this Unbounce review.
What can Unbounce be used for?
Unbounce can be used to very quickly create neat and efficient landing pages – without a developer… that’s the core point here.
Unbounce is a drag and drop landing page builder that could be used to design any type of landing page in seconds. It is very easy to use on both desktop and mobile.
Unbounce landing page are very fast loading and are also optimized for SEO, this will increase traffic and improve conversion rates on your landing pages.
What are Unbounce’s best features?Â
Built-in templates
Unbounce provide a shed-load of templates for landing pages that help you get up and running straight away… we’re talking hundreds.
The best part is, these templates are completely customizable. E.g. you can change everything to suit your campaigns and brand:
Dynamic text insertion
Unbounce allow you to insert dynamic keywords onto your landing page. Therefore you can boost Quality Score for your Google Ads by serving a landing page specific to each advertisement
Integrations
With a wide range of integrations, you can send your leads on your pages into just about any CRM or email autoresponder you can imagine.
Speed boost
As mentioned, it’s insane the drop in conversions you experience when you increase time to load by half a second. Unbounce’s pages are insanely fast and will therefore ensure highest possible conversions.
Unbounce’s SaaS marketing…
Now of course, as a SaaS marketer yourself, you want to know if the landing page software you are investing in also understand how to market.
Unbounce score very highly here…
One of the core things that Unbounce have done well in their marketing is promote their category NOT just their SaaS. They released a course on how to build landing pages to first educate their market. Very clever… as this will rank for relevant terms whilst also giving authority to their brand. We actually wrote a mini case study about them here.
Final verdict
Unbounce is probably the best landing page builder out there for the SaaS marketer. In terms of ease of usage, the tool is extremely customer friendly, pages are optimized for conversion, they have many integrations and you can dynamically insert text.
And so… we now empower you to move forward and stop bugging the development team and provide your sales team with more leads through very fast, customer, beautifully designed landing pages.
SaaS Marketer Rating
- Ease of use: 4/5
- Quality of marketing: 4.5/5
- Value for money: 4.5/5