Jon and Justin started Transistor, a simple podcast hosting and analytics platform in 2017.
They have grown to $13k MRR in little over a year…
Can you guess their #1 promotion strategy?
Transistor is bootstrapped.
Like ConvertKit from this #saasmarketing, Jon and Justin are 💵 poor and ⌛ rich.
They decided to start a podcast:
If you like listening to podcasts about people building early-stage startups, I'd love it if you gave @buildyoursaas a try.
Every week, @jonbuda and I share the story of what it's *really* like to build a web app in 2019.https://t.co/E36rr6rlOW pic.twitter.com/hslyvg7X5J
— Justin Jackson (@mijustin) May 2, 2019
Where they talk about a number of topics:
– Bootstrapping SaaS businesses
– How they are bootstrapping their SaaS business
– The podcasting industry
And of course, during every episode, they thank their “sponsor” Transistor.fm for hosting the podcast.
Instead of telling everyone how powerful their podcasting platform is, they are showing the power of podcasting (and hence their product).
They share ALL their podcasting and revenue metrics, exposing the impact that a strong podcast can have on the growth of a SaaS business.
They are showing the power of their product indirectly through demonstration by saying:
If we can build our business with a podcast, why can’t you? Oh, and by the way we have the product with which you can do that.
And it’s working:
More and more people are tuning into the Build Your SaaS podcast to learn more about building SaaS businesses AND also about Jon/Justin’s journey.
The more people are bought into Jon/Justin’s journey, the more people will remember Transistor when thinking about hosting a podcast or when their friend mentions that they are considering starting a podcast to them…
What did we learn?
If your SaaS business helps your customers do something, be really good at doing that thing.
People will notice…