After launching in 2015, Chris Gimmer and Snappa needed to grow…
He had taken a 1-year break from his financial position and was faced with the prospect of returning to employment (with a demotion) or pushing forward with his entrepreneurial career.
Snappa just hit the $60k MRR mark.
How?
This posts explains…
SEO is a fine art.
Every keyword sits somewhere on the buyer intent <> competition spectrum.
On one side we have relevance to buyers (buyer intent) and on the other, we have the number of people that want to rank for this term (competition).
Anyone can rank for a niche term that has a 0.01% chance of attracting buyers.
Few have the skills and resources to rank for those big terms that cream almost free, long term profits.
The aim of the game is to try and find terms that produce buyers (have a high buyer intent) but without insane competition.
Chris and Snappa chose a “middle of the funnel” SEO strategy that took that statement and smashed it out of the park:
They found a number of search terms had high buyer intent with low (ish) competition… as only a small number of businesses would be able to monetize them.
Also known as; THE SAAS SOCIAL MEDIA COVER PHOTO SEO STRATEGY.
Every business now must look good on social. Every entrepreneur or marketer that doesn’t have a designer needs to get those images optimized.
And if these people with low amounts of design skill need to know those image sizes, they may also need help designing them.
Check these out:
– https://blog.snappa.com/twitter-header-size
– https://blog.snappa.com/facebook-cover-photo-size
– https://blog.snappa.com/youtube-channel-art-size
Each post has a clear CTA to a free Snappa trial:
They have now doubled down on finding more of these unicorn search terms to rank for, building those organic traffic assets over time to compound results.
What did we learn?
We learned that SEO is a balance of two opposing forces… the holy grail being high intent, low competition keywords.
What is your “facebook cover photo size” keyword?