Ivan Zhao started Notion in 2014 with a small seed round from big Silicon Valley investors.
They now have an estimated $5m in annual revenue and VC’s cold calling:
My daily routine:
1) Get an email from a VC I know asking me to intro them w/ @ivanhzhao & @NotionHQ
2) Forward it to Ivan asking if I can make intro
3) Ivan says he's "not focusing on VC at the moment. Please politely decline for us"
4) Wait until tomorrow & repeat w/ new VC
— Josh Kopelman (@joshk) February 9, 2019
How?
This posts explains…
Notion’s product quality probably has had little impact on their growth and it is all down to their phenomenal pricing page:
Here’s why it works:
1. Clean, clear pricing
Notion’s pricing structure is very easy to understand and you don’t need to “claim a live demo” to understand how much it will cost your business.
All required information is displayed in a small section of the page:
2. Objection busting FAQ’s
Notion then lists a grand total of 28 FAQ’s, effectively busting common objections a potential customer may have.
And if that isn’t enough, you can click a “Chat with us” link to have Intercom pop up to ask any further questions:
3. Real social proof
Next up we have a gallery of Tweets from influential people in the world of their target persona:
4. Multiple, simple CTA’s
Their sign up form is simply an email address form with the clear CTA: “Try It Free”:
This signup form even knows I’m using Gmail so prompts Google Auth immediately:
And guess what?!?!?
There are four of them on the page.
A truly beautiful experience.
What did we learn?
Incorporate the following into your pricing pages:
1. Clean, clear pricing
2. Objection busting FAQ’s
3. Social proof
4. Multiple, simple CTA’s