Michael Hollauf pushed the big red button on a private Beta of MindMeister at 7pm on February 2007…
Fast forward to today and they have over 4 million users worldwide.
How?
A very interesting SaaS SEO strategy.
This posts explains…
As we touched upon in the Kapwing post last week…
Anything you can do to have your users show other people whilst they use your product could drive viral growth.
Kapwing enables users to access all features of their video editing platform for free but if you’re not paying, the little viral memes you create have to include the Kapwing watermark…
Spreading the Kapwing message far and wide across the internet with zero cost to the business.
MindMeister has taken a different route… the SaaS SEO route.
They are empowering their users to share the product of their creativity in… wait for it…
Their public Mind Map Universe.
Yep, that’s right.
As you create your mind map with MindMeister, you have the opportunity to make your mind map public.
This will immediately insert your mind map into their library, on an SEO optimized page.
This single, user-generated mind map page will:
– Encourage others to share
– Will include a CTA for visitors to create their own account
– Includes the view count of that mind map
– Links through to other similar mind maps
– Show a very clear site structure
– Include a brief, text description of the map
Each of those page sections above has been carefully constructed to be as attractive to Google’s crawlers as possible.
So what’s really going on here?
MindMeister has made it extremely simple for its users to create optimized content for them.
(very clever)
This graph shows the total public, MindMeister mind maps indexed by Google:
And the number of keywords ranked for here:
MindMeister no longer has to bug their content team to release 1,000+ word, SEO optimized blog posts. Their content library expands with each new, free user they attract to their software.
What did we learn?
That we should all be asking the question…
What are my users currently creating with the tool that I could capture, make public and rank for?
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