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In this episode of Confessions Of A B2B Marketer, I’m joined by a podcast ninja and LinkedIn legend: Jakub Zajicek of Speak On Podcasts. We get Jakub’s feedback on my recent podcast guesting campaign, get details on how Speak On Podcasts are growing and their plans for the future.
Thanks for listening and hit me up on Linkedin if you have any questions!
Episode transcript
The beauty about LinkedIn compared to Abound is that on LinkedIn you can do the same thing or same amount of work every day, and longer you do it, the bigger impact it makes. But without want. If you want to increase the impact, you need to increase the input and we, you need to increase the volume.
Right.
Yakka, welcome. Hey Tom. Good to be here. So we have been chatting on LinkedIn for a while. I’ve also, I’m very aware of your business cause I know Mark, you’re co-founder. Yes. So for the audience, his. Yakob has a company called Speak on Podcast, which let’s face it as a perfect name for seo. Was that part of the decision we actually came up with?
With the name? The idea was to really make itself explanatory. Mm. Be very clear. There are a lot of smart names that use that really don’t tell you anything and speaking Podcast cast actually tell you exactly what you’ll be getting, but. It helps the CEO as well. for sure. Like cuz I’m just gonna Google speak on podcast right now and I wonder if we have any competitors bidding on you.
No, not in the UK anyway. Obviously you come number one. That’s awesome. Yeah, usually there are some people who are bidding on our, Our Really? Yeah. Yeah. That’s the thing. Right? Do you like reach out to them and tell ’em to, like, are we that good that they’re bidding on our brand name? Or do they bid on speaker and podcast, which is like a keyword, like a phrase, you know,
Yeah. Here’s the problem, because you can’t really go and have ager on for that and tell ’em to stop. Mm-hmm. if it’s just like a natural keyword. So that’s maybe a downside. But anyway, So what I wanna cover today, Like you are obviously an expert at getting people booked on shows, so I want to cover that cuz that is something that I’ve been doing.
So I wanna dig into that. Then I also wanna understand more about your approach to getting clients for Speak on podcast because I see both you and Mark Smashing LinkedIn. So I wanna dig into that. How does that sound? Sure, that sounds awesome. Cool. Happy to, I’m able to provide some insights here. So let me just run through kind of what I’ve been doing.
We’ll talk a little bit about the process, the outreach, and then the results. And you can tell me if I’m on the right track. Sure. So the basic it like a bit of background fame, we’ve been running like I would say capture demand strategies. Really up until now, the 1 million AR point, which is just Google, basically organic and Google.
So then in the last, since March, I’m like, wow, let’s try to do a bit more like, it’s called Create Demand. And so there’s full work streams. I think there’s, we have a SaaS marketer community like Facebook group and email list. And then we have, I’ve been doing personal LinkedIn prof posting. Thanks for all your support and the comments.
There’s a podcast guesting, and then there’s probably one more that I’ve completely forgot. Let me just get it. Is, Oh yeah, this podcast. Okay, so four things, right? So part of the create demand is podcast guesting. And so what I’ve been doing is working out ways to find relevant podcasts, typically just B2B marketing.
Reaching out with what I think is quite a compelling message. Where I basically say, Hey, I heard your episode with X on your show. Because the way I’ve been finding is by searching people that are like similar to me on a site called Owl Tail. And then so I can say, I heard Rand’s episode on your show.
Thought it was great. Would you consider another guest? Next, I’m like to ensure if one of your most downloaded episodes we are gonna do X and Y, which you typically spend $50 of our own budget on Facebook ads and also add you into some blog posts of top B2 marketing podcasts on our hosting site domain.
And then if like, let me know if it makes sense to chat. So I’ll just run through everything I’ve been doing. Then you can gimme the feedback. Sure. So we reach out to about 10 per week maybe. Okay. And I’m roughly recording one per. And the topics vary from like entrepreneur stuff to marketing stuff, to podcast stuff, and then we release them, some of them, I actually put the interviews onto this feed and then I do all the promotion.
So I share LinkedIn and then I will do the Facebook ads and we’ll do the promotion that we promise them basically. And the reason I chose this to be one of the create demand strategies is that I know we’ve got, I think it’s one or two clients that have just heard me on other shows that I didn’t do as part of the strategy that just happened.
And they were like, heard of you because I heard you being interviewed on a guy, a guy called Aaron, he has a podcast called SAS something, and so that’s basically it. Like high level. How do you think we’re doing, like any tweaks, all of you’re sending 10 emails per week and you’re speaking on one podcast.
One podcast per week. It’s, it’s actually really good numbers. Considering that you are probably doing podcast, podcast outreach for the first time, is it consistent? Like for, how long have you doing this? Probably since the start of May. Actually. I’m gonna, we’re gonna find out right now. I’ve got it in the tracker.
Okay. And maybe these numbers are slightly off. Yeah, I think that’s just about right. And so we did the first outreach back. I actually don’t have the dates, but yeah, actually start of April. Okay, so that has been nearly three months. And yeah, those numbers are about correct, like roughly. It sounds about right, like for your audience, it’s important to understand a couple of main bottlenecks and podcast booking process.
First, you send the outreach and you’re waiting for the podcasts to get back to you. It can be on the same day, but sometimes we wait for, for three weeks, for one month, maybe even two months, and usually the bigger to show, the longer you wait because from talking to Port Casos, they like to set a time once every two weeks, once a.
To go through all the guest stitches they receive and then just filter out the ones that are, are relevant. So that’s the first bottleneck, waiting for the host to get back to you. Then you need to, of course, find a slot in the calendar. So you start in, uh, end of April. Now you’re recording one episode a week.
It sounds about right because usually it’s one month plus That’s scheduling time. And then obviously when the episode goes live, because it can range again from couple days to couple. So it’s good that you, you actually went into this with a mindset that, okay, it takes time and I’m okay with that. And you know that there will be like delayed effect of the actions that you are taking.
But I would like to break down some numbers, like when it comes to, or maybe some areas of the outreaching of your campaign. So can you once again describe your ideal audience? Like who is that best listener? That should hear you in a podcast head of marketing, B2B SaaS company with 76 employees. Based in the us.
Okay. What are the topics that you can talk about podcasting, marketing, entrepreneurship, Those are the titles of the topics, or do you have more compelling titles for the topics? Yeah, yeah, yeah, yeah. Let me, uh, I’ll get the actual, Cause we do, I think we do pitch this actually. So definitely should have had this prepped.
So I’m sorry for interrupting. The reason why I ask is because often people make this mistake. They say, I’m good at sales, so I will just talk about sales and I will pitch the topic of sales to, to the podcast casos. But the thing is that one of the best feedback we receive from Port Casos is that we always provide tons of context.
Around the topic that we are pitching. So if you’re really detailed about the topic that you’re pitching, and maybe you are tweaking the topic specifically for the podcast that you’re reaching out to, it’ll help a lot. Yeah, because one of the downsides is that podcasts know that you’re reaching out to other podcasts.
And they don’t like to be pitched the topic and they don’t want to cover the same topic that has been covered multiple times on different podcasts. Right? They always want to find that unique twist. Yeah. So it’s okay that you have like three topics and we’ll get into titles, but, uh, try to think about.
How can I tweak each topic to make it more specific to the podcast I’m reaching out to? And you can take that episode that you were mentioning in the, in that initial part of the email and tie it back to that episode, back to the relevant episode from the podcast. One. Just find that connective issue there, uh, tissue there.
Yeah. Yeah, I totally get it cuz as a podcast host I get loads of inbound as well. One way we found to get around this is getting around not having to send a, like a personalized one for every outreach. And I know that’s best practice is probably is the way to go, but I’m looking to optimize this a little bit is you’ll send a LinkedIn message saying I heard x on your episode, on your podcast.
Are you open to another guest, Winky Smiley face question. If yes, I have an interesting proposal. What’s the best email address? And then we just send a personalized one to that person. Because, and so we both have to do less personalization cause we’re only sending a personalized one to people that reply to that connection message on LinkedIn.
How’s that? We talk to quite a lot of podcasts and usually they say email is a perfect way of that initial contact. Got it. Okay. Because the first, uh, well first of all, LinkedIn in books, it’s a mess, right? Like it’s, it’s difficult to really, you know, filter things out and search there. And if they’re put Casos, they probably receive a lot.
Messages there. So what worked better for us is to send an email first and then maybe follow up on LinkedIn. Again from some podcast Casos we heard, I find it quite intrusive if you follow up on LinkedIn. So email really works the best. And the thing is that most podcast Casos, they have the systems built around email, so it’s easier to forward the email to a producer than a LinkedIn message.
So it’s more user friendly, I would say, to send it via email and send compelling page via email. Makes sense. But it’s, it’s smart. You thinking about like prequalifying podcasts, who might be interested about, uh, who might be interested in learning about like other, uh, guests. Very diplomatic answer. So I have some specific, when we.
Like get that response and then reach out by email. There’s five different topics that we would typically choose. The one that’s most relevant to the show, I’ll quickly run through them. So one is how We Grew Fame to 1 million AR in two years, two and a half years. Bootstrapped how we grew Bcast. So that’s for like if it’s an agency podcast.
Next is like how we group bcast to 5K MRR and 2.5 years bootstrap. That’s if it’s like a SaaS focused one. Next is like how B2 marketing is shifting and how everything we used to work no longer does. Then the next one is about podcasting, so how any business can start profitable podcasts. And then the final one is how we run a hundred percent remote team with over 30 team members.
So that’s if it’s like an ops focus show that mainly we’re just focusing on B2B marketing or marketing shows. And so we’d probably talk about that B2B marketing angle. Right. Do you propose all of these topic. In that email, of course. Like in the, No, it depends. We cut out the one for definitely not relevant.
Like so like general rule thumb is that you are between more than one topic, right? Like are we talking about three topics on average? Yeah, Like two to three. Yeah. This is like the best practice that you would find, like if you would be searching how to, How to book myself on podcast. Right? It’ll be always like proposed multiple topic.
And the issue is that since B Casos, they’re receiving like so many guest pitches way more than at the time when these guides and when these tutorials were written. There’s like more friction happening when they’re going through these emails, if you include a lot of information there. So I would suggest picking just one topic that is most relevant for that podcast that you’re reaching out to.
We are actually playing with the idea to speak on podcast that we will be creating. Specific topic for each podcast we are reaching out to. This will have some point, there’s some talking points, and then there will be specific angle for each podcast we are reaching out to. Because again, you want to remove that friction because they podcasts, they don’t really need your pitch, right.
They can reach out to pretty much anyone and get them booked on podcast. So if you want to at least get a reply, you need to make it as simple as possible for them to say. So if you give them two to three topics to choose from, they need to choose from something they need to stop and paying. They need to burn calories to pick the best topic for their show.
And I would also like to, like to reflect on what you said, because from what you said about the initial email, you include a lot of information there. You say that you are, uh, you’ll be running some ads for $50 to promote the episode. Everything that you will do that says that you will, that this email will be quite long, right?
I would just make it about one key message and keep the call to action simple, which is really. Do you think your audience would be interested in this or are you open to learning more? And then if they say yes, then you will start sharing these things. If they don’t reply, then you can take all of these information that you’ve mentioned, maybe a different topic, this will resonate, or that add budget and use it in the follow up sequence.
And always make full up email about one thing, same as that initial email. And it will help a lot. Like, because you are not giving a lot of options and you’re not giving them so many paragraphs to go through and then say, and then start thinking if you’d be the right fit, if this is a good idea. So removing the friction.
So it’s easy to say yes. Yeah. Nice, Nice. There’s some good with them. So I can just trim that down and then put anything, extra stuff in the follow up. Yes. Makes total. One other like hidden benefit of speaking on podcasts, which I don’t think most people understand is seo. Mm-hmm. , right? Because every episode you get a back link.
Is this something that you use in your like marketing materials? Not really. We don’t actively promote it that we would use it on our website copy or in our outbounds. Maybe it’s just one li line item when somebody ask us, like without benefit. And the thing is that we don’t use it because we don’t hear it that often from customers who are reaching potential customers who are reaching out to us.
Usually it’s more broad. It’s more like increase brand awareness, generate demand, and so on. But yes, a CEO definitely is a benefit. It is a hidden benefit for most. Customers and then comes as a good surprise. But yeah, it can definitely help your organic traffic. Yes, you generate back link. But the thing is that the back links from Apple, I think Spotify as well are, are nofo, if I’m not mistaken, but Yeah, but you get it from the I did it the blog post.
You get it from the websites. Yeah. And yeah, you get it from the official podcast, podcast website, so that will help you. But yeah, it is the benefit. And how so then like talking about how you communicate the value of this to your clients. I assume you meet your clients, I dunno, every month. And you’re saying, in this month we did like three interviews.
How do you show them the value of what they’re doing? So it’s difficult because you’ll see the results really like month five, month six. Because these episodes, as I mentioned, it will take time for they go life, right? It’s not tomorrow. So we communicate the progress in a sense that, of course, like we are booking interviews, you’re recording interviews, we are receiving feedback on bca.
So you’re continuously improving and most our customers, after two years of refining that ICP now understand the benefit of appearing on podcast. So we don’t need to sell them over and over again. Why? It’s a good idea. They know that it’s a good idea to appear on podcast. I actually asked this question to Chris Walker when he had some, He mentioned in a podcast that reach out to me on LinkedIn.
I will answer your question, and I think it was like eight months ago. I asked him, How would you communicate the ROIs appearing on podcasts to customers or to potential customers? And he said that people who are asking about ROI are not your ideal customer. People who want to necessarily attribute every podcast interview to some tangible business results.
Those are not the best customers. Those are not the people that you should be working with. You need to find people who already understand why appearing on podcasts has value for them. So that’s what we did. So not sure if I, if I answered your question, but we don’t need to resell them on that benefit every.
So would you like purposefully reject a client who is gonna buy, but like I wanna see it directly at ROI after six months? Yes. Got it. It is just not gonna work out for them. Well, we can get you booked on podcasts and you might just show up and deliver a good interview and something might happen. Our customers who see the best results are actually the ones who are acting on our advice, who are, who are taking action after the interviews, and they’re actively building relationships with BCAs and so on.
Cause after all, it is a networking opportunity with the host that are usually well connected and they can connect you with your ideal customers and maybe become customers themselves. So I Core deliverable is that we’ll get you booked on podcasts, but then all the results that you will. Are very dependent on how you work with these opportunities we present to you.
Whether it’s repurposing on your existing social media to nurture your existing audience or networking with the podcast hosts, or at least preparing better for the podcast interview that you will have your call to action. You will have your podcast funnel in place. You will have something compelling to offer at the end of the episode.
And those are a lot of things that go into seeing the ROI in six months after. And we always try to do the best to guide our customers to do it, but of course we really can control if they will take action. Now I want to, I wanna contest one of your points there. Okay. You mentioned about like, I totally get it.
You have to prep and you have to like add, like leave nothing back. Add as much value as you possibly can as a guest. Like totally get that. The question though is about your call to action and this thing that you’re calling a podcast funnel. Cause I’m a little bit hesitant about pitching my stuff when I come on someone else’s.
So how do you recommend a guest does this effectively without being like a salesperson? So I think the obvious answer is to pitch only when you’re asked to pitch, right? So usually multiple cas at the end of the episode, they will ask you, Where should our listeners go? Like where can take this further?
Like, and at that point you should have your answer ready. So instead of just saying, Go to our website and listen, you won’t know what is your website. Having your call to action prepared and actually being aware that you need to say the website URL , most people don’t do it. Just visit my our website or go to my LinkedIn profile.
It’s very difficult again to take action. So being prepared to provide good call to action would be actually one step. And also how to sell without selling, right? So what I’ve done throughout this episode multiple times, and I didn’t sell, but I mentioned that our customers do this, we help someone do this.
So I’m positioning myself as someone who is actually doing this. So I’m not just sharing some thorough fluff, I’m actually saying like what we are doing on a day to day basis, and it helps myself position me as an expert. So I would be prepared before every podcast interview, maybe when it comes to like preparing your stories, preparing some actionable insights that you can provide, maybe case studies.
It will help you to answer the question that the host is asking. It will help you to position yourself as an expert and increase the chances that someone will reach out to you after the interview. What do you think is the most effective call to action? It depends on what you’re selling or what you want to accomplish, right?
If your main goal is brand awareness and you don’t really want to immediately sell something to someone, because the thing is if you have like six month cell cycle, Downloading a checklist from after listening to podcast interview. I’m not sure if that’s the most effective. Right? Then usually our customers, when they say brand awareness, And that’s what we care about.
We sometimes just end up recommending that, Hey, go to go visit our website or connect with me on LinkedIn, because that’s what they want to accomplish. They want the listener to know about them, about their brand, and so on. So as a result of podcast, even without any cold direction, they increase their brand awareness, right?
Because there are now 1000 more people who know about your brand than. But if you have something more specific and one, our customer actually has a book, physical book that he’s selling, not selling, he’s actually sending it for free. And his goal direction is send this text, I think the word for smart tech.
So this number, and he was very clear with the number. So you send, send a text to this number and the bot will ask you a couple of question. and as a result at the end, you’ll receive a physical copy of this book into your mailbox, and it worked so well for him. Really like very smooth. He received so many inbound leads from this.
Then he captured that, the contact detail of someone who’s listening to very relevant podcasts, and then he can of course work with them because he’s very savvy when it comes to marketing automat. Yeah. Nice. So I would text the number and then ask me for my details, and then I guess in the book, the physical book.
Mm-hmm. . Yeah. I love that. Very nice. Yeah. And the reason why it works is that most people send three podcast call directions as it’s not as simple as you would click on LinkedIn on a link or in in Google search results on just, it’s not as simple as click, because you really need to drop your phone, go to your browser.
And type in the url, uh, that you hear on that, that you hear in that podcast episode. And that’s a lot of friction because then you will need to maybe fill in the form, then you need to wait for an email and so on. And. Sending a text, it’s the most like native form of opt-in you can do on your phone.
That’s why it’s so simple. So if you’re ex spelling the number, uh, if you’re saying the number very, very slowly on the podcast, I can literally have my phone in my hand and just typing the number and then type the time, the world, and immediately get the results that I want instead of just typing the URL and doing all the actions on the website.
Very. So yeah. Next message. Funnel or automation is really smart when comes to broadcasting. Very smooth. I wanna transition now to how you guys have been marketing yourself. Cause you’ve been running for like two, three years. I think we actually celebrated our second year, two weeks ago. , congrats now obviously because the service is amazing.
You’ve been getting word of mouth and referrals, but aside from that, what other channels have you invested in and what has worked or haven’t worked? Feel free to be as transparent as you want. Sure. Uh, so yeah, you’re right. Mostly word of mouth in, in the first year and a half. Some SEO because like yourself, we are featured as number one podcast booking agency on multiple websites, so that’s drove a lot of traffic.
We worked with some partners as well, but how did you get that? How did you get to be featured? Number one, we actively build relationships with some key people in these companies, and we did some webinars together and then we just continue. We just stayed in touch and it happened. They just featured up.
Very difficult to plan, but it just comes down to building relationships, right, With keep you. It’s definitely something that we want to do more often, but right now we are focusing on something that is. Easier to control, which is we have basically four main channels that we are using now. So first is LinkedIn, and that’s organic and paid.
Outbound, then communities and obviously appearing in broadcasts. Right. Let, can we dig into the first three then? Sure. So LinkedIn organic, uh, like your company page, you and Mark like posting, and I’d recommend. Follow y up on LinkedIn cause you’re consistent . Thank you. You’re consistent. Great content. But I’m interested in LinkedIn paid, like what are you doing there?
Funny that you ask. We actually launched our campaign yesterday after some preparation, but maybe, you know, there are some creator, there’s some LinkedIn that I can, I can send you after. Uh, that Very good. When it comes to promoting LinkedIn. LinkedIn, like paid strategies. One of them is Justin Rowe from Impactable.
Great, great marketer. We are now, Currently what we are doing is that we are running very simple cold ads and the goal there is to have the decision makers in the companies we want to reach. Just raise their hand and say, Yes, I’m interested in, in appearing on podcasts. And raise their hand means they click on the website or click on the ad.
We don’t really need them to book a call right away. And then we have some retargeting layers in the background. And after, after multiple touches where we are not yet, but we will be in a month or so, we keep nurturing the decision maker and then eventually, hopefully they will book. But I know that this is how I made multiple decision in the past.
I know that some people around me are buying like this. They’re buying from people they’re seeing all the time that are on top of mind. And I cannot think about better way to reach people at scale than to retargeting to really relevant. Relevant decision makers that you want to reach. So what’s an example of like the CTA on that first ad to like get ’em to click is into a blog post on your site explaining the benefits of being a guest on a podcast.
So it’s uh, yeah, we prepared a specific lending page for this and we are now targeting, targeting SaaS companies. So you will learn on that landing page benefits about like why SaaS founders should and ET this should appear on podcast and so on. And the thing is that, again, it’s not that important really, like what is on that website because we don’t necessarily want them to acquire all the information on the website because we know that once they.
We will have enough time to get them the relevant information in the places where they want to be. So they’re on social, they’re Yeah, they’re on LinkedIn. They’re on Facebook. So we don’t need to necessarily drive them away on these platforms, but we will deliver the content where they already are. And if they want to reach out, I mean, they know how to reach out, right?
We don’t really need to go walk them to some very difficult. Let them fill in quizzes and so on. If they want to reach out, they will reach out and it’s really un ask if we get them the content where they want to be served that content. And we do it consistently over a longer period of time. And once the time is right, they will reach out.
So I’m only gonna be retarted if I click though. Yes. Currently, yes. Cool. Awesome. Makes sense. Cool. Yeah, I’m interested to see how that goes. So definitely the other two we were gonna discuss with communities, and then there was one more I forgot. Outbound. Outbound, yeah. Okay. Let’s start with outbound. Oh, that’s, that’s quite self-explanatory.
Right? So we are using manual email. We are doing it, we are approaching it in very similar fashion as we approach our podcast. So low volume, high relevancy, personalization, and it’s looking really good. So far we have, after just one month running it, we are already signing up customers. Same as for LinkedIn Organic already some people, some people signed up and many more deals are in the pipeline.
So it works. And I was actually quite surprised that it works so quickly. And the beauty about LinkedIn compared to Allbound is that on LinkedIn you can do the same thing. or same amount of work every day and longer you do it, the bigger impact it makes. But without want, If you want to increase the impact, you need to increase the input and we, you need to increase the volume, right?
Yeah. So we are balancing both of these things. Cool. So on that outbound, just to clarify then, so it’s just like code email to your target Kaner right now, SaaS founders? Yes. And then I guess in that first email, you’re probably saying something along the lines of, Do you wanna learn more about how being a guest on a podcast can grow your SAS
Probably better than that. Basically, yes. So again, we are not asking for 15 minutes of their time. They’re going for an Easys. So would you like to explore more ? Got it. Okay. And then you’ll, If they say yes, then you’ll just, I guess, have an email conversation. Ideally, yes. Jump on a call. Yes. Yeah, Very nice.
And we are everywhere, like very transparent. So if they ask about the pricing, we tell them the pricing. We even have pricing on the. Not so many people do it, but once we put the pricing on website, yes. The number of calls we have on our calendars right now, it decreased, but the quality of them increased a lot because they, they knew they, they know that it costs this amount and they were ready to have a conversation about how it actually works.
So the sales efficiency increased as well. Very nice. And then communi. So that’s something we are still experimenting with some active in peak community and in Dave Gerard’s exit five. I’m still like getting used to it. It’s different than LinkedIn. LinkedIn is already in my flow, like I know exactly what are the tasks I need to do during the day.
I already had some good conversations with people from these communities and what I’m finding challenging is keeping track of all these interactions that I had and then following up and so on. It’s probably because I didn’t pay enough attention to it. And again, like you will need to be, I would need to be way more disciplined with that as I’m with LinkedIn to really get the most benefits out of it.
So that’s definitely something that I will be focusing on more. But right now I’m, I’m really getting that LinkedIn routine. I’m getting used. Yeah. Very nice. In terms of like, and this is like a slightly different question in terms of like the future of the business, obviously you guys have just been honing this one specific service, honing and improving for two years.
Do you guys have plans in the future to like maybe offer different types of pr, flat marketing services or like, or have you not decided yet? We had this conversation a couple of times. Definitely. We don’t want to, at least right now, in June, 2020, We don’t want to scale horizontally in PR that we would start offering, I dunno, speaking engagements or press releases and so on.
But we are more interested in scaling vertically in podcasting. Specifically I think in podcast guesting because there are just so, there’s so many opportunities that we can leverage still. Like of course we could start offering podcast production, podcast sponsoring, but those are like completely, completely different businesses.
And I think that now as we are getting more customers from the similar categories, we are starting to see. What are the issues that they’re having before and after they engage with our company? So I think that we start building up on this knowledge. Once they finish their six month campaign. We book them on 20 podcasts.
Podcasts. Now they have tons of podcasts to actually distribute. So how can we help them with that rather than you want to start launch your podcast? It comes down to understanding our customers and then really just asking them what are their plans now, and if we can assist them with that and scaling this direction rather than horizontally or too broad input casting, We still want to be podcast casting.
I think there’s a huge, huge potential. Yeah, that makes total sense. Right. You’re like, what if the thing that they need, the problem they have before, they wanna be a guest on a podcast, and then what if the problem they have after they’ve done 20 podcasts? Yeah. Cause you’re right, they have this massive back load of content that they can leverage.
So yeah, this makes total. Yca, thank you for coming on and just being so open with everything you guys are doing. So we covered like feedback on my process. You ripped it apart. We covered how you guys are working on getting customers and then also future the business. Awesome. Thank you so much. Obviously where can people find you?
Can I give a cta? It’s not, probably not as optimized as you like . I want anybody to Google speak on podcast. Then obviously click on the top organic option, which is gonna be these guys. And then if there’s, maybe I shouldn’t say this. Is there anyone bidding on it? Maybe you click on it as well, but then just bounce
No, I shouldn’t say that. That’s bad , but speak on podcast yab. Any other cta? I think you got it. So if you want to go directly to our website without Google, it’s speak on podcasts, it’s plural. Speak on podcasts.com. And if you want more insights like what we’ve discussed here, I think the best place for that is to connect with me on LinkedIn.
So just search for my name, Yakuza check, and send me a request. Tell me that you heard me on this podcast and maybe tell me what you would like to learn about and I’ll include it in my content. Very nice. Very smooth cheer, man. Thank you.
And thank you so much for listening to this episode of The Confessions of a B2B Mark podcast. I wanna thank Yca for coming on and sharing all of that wisdom about guesting as a podcast, but also about how they’re generate. Demand for their B2B service. Speak on podcasts. Of course. If you have any questions about the show, know any guests, hit me up on LinkedIn, it’s Tom Hunt.
Just send me a DM and if you have any feedback, please go to Apple Podcasts. Search for confessions of a B2B marketer podcast. Follow the show, leave a rating and review, and I’ll start reading them out in future episodes. So if you do that, ping on LinkedIn with your website and I’ll make sure, I’ll give you a little pitch in a future outro.
Thank you so much for listening.