Ryan Kulp launched Fomo, social proof SaaS in August 2016 as a side project after acquiring the software…
They recently hit $112k MRR.
How?
This posts explains…
DING
1 minute later
DING
3 minutes later
You roll over to check your phone.
It’s your nocturnal cofounder pinging you links on Slack.
Links to new competitors.
Your stomach drops and loses hope of getting the remaining 4 hours of sleep your body craves…
Ask any SaaS founder/marketer about competition and you get one of three answers:
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- We have no competition
- They are all rubbish
- We have competitors, they are great, check them out…
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At the start of every sales call, Ryan states Fomo’s mission:
Fomo’s vision is to give honest entrepreneurs the credibility they deserve.
And in his opinion, if his competitors share the same vision, the market wins.
In the same way that Elon Musk doesn’t care who creates electric cars, he wants them to exist.
In the same way, Ryan shares honest and credible opinions on Fomo’s competitors in this post:
Ryan proceeds to list three different competitors and shares details of the product and strategy, both good and bad.
E.g. Javascript snippet size:
Though Fomo has the smallest snippet by a large margin, Ryan adds credibility with this statement:
if a competitor, Proof or otherwise, improve their code and sends us reliable performance metrics, we’ll update the post. it’s the right thing to do.
And of course, the post sits a the #1 organic spot for “alternatives to fomo”:
This is something all SaaS brands should create, regardless of how transparent you want to be with the content.
And as best said by Ryan:
now go enlightened buyer, and take everything I just said with a grain of salt.
What did we learn?
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Build out a remarkable piece of content for your “alternatives to [[yourSaaS]]” keyword
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Dignify your competitors