Alright team… it’s time for the update.
So what’s been happening over the last two weeks?
- We made a new hire at Fame - Welcome Anna! We had 400 applications, did 36 times 10 minute interviews, 7 times 20 minute interviews and made 1 hire.
- We’ve been banging out content for both Fame and bCast
- Our new bCast developer has been banging out updates… we’re pushing approx. 4 fixes/feature improvements per month which feels GREAT
By the way, probably the fastest way to get REAL followers for your Linkedin page is to simply post a job on Linkedin.
What have you been doing? Hit reply and let me know…
Let’s get to it…
The more time I spent in SaaS Marketing the more I am witnessing the POWER of SEO.
In a previous email I shared the five pillars of SaaS SEO, in this email we dig into just one of these…
The post well know and popular: Blog SEO.
Now you can go out and spend 000’s on courses/consultants here, but it’s actually very simple. I share the four rules of Blog SEO below:
1. Get The Keywords Right
When you drive to the super market, you make sure you have the right one in Google Maps, if you don’t you won’t get the right type of bread.
Spend time upfront to understand the perfect keywords for your niche:
- TOFU - Top Of The Funnel
- MOFU - People Interested In Podcasting
- BOFU - People Looking For A Podcast Host
For bCast (podcast hosting for marketers by marketers) these categories are:
- TOFU - Not Interested In Podcasting Yet But Is The Right Customer Persona
- MOFU - People Interested In Podcasting
- BOFU - People Looking For A Podcast Host
You then add your chosen keywords into the right category… you then tailor the type of content needed by each level.
2. Make It Really Good
This is the hardest of them all. You can mess up the other three rules and get this one right and you will still rank for something!
It’s called the Skyscraper Technique but reality it just this: find who is ranking, read their post… and make yours better.
If you need to write it, then write it. If you need to hire a better writer, then cut your Google Ads spend and hire a better writer.
- Include images, diagrams, embedded videos
- Add quotes from thought leaders
- Share templates, swipe files or checklists
Only you know how to make your content better for your niche… so do it.
3. Get Regular, Random Backlinks
Aside from good content, the other thing you need is links.
They need to be to a variety of different pages on your site from a variety of different websites.
Fortunately if you get #2 right, you will get links.
Aside from that, the fastest way to get links from people in your niche is to simply build out a list of the top 50 podcasts in your niche, decide on the value you can add to their audience and then PITCH them hard.
If you’re not getting booked then simply offer to throw in some ad spend to promote the episode on Facebook/Linkedin.
FURTHER READING: How To Produce A Podcast In 2021 - The Ultimate Guide
4. Be Boringly Consistent
This is the big one.
You just have to stay in the game longer than everyone else. Just like love, friendships and investing… the benefits always accrue over the long term.
Google gives your domain more authority the longer you published regular content.
I’m not talking three months, six months or even twelve months… I’m talking three to five years.
It may be a long time, but trust me, it will be worth it.
Tom Hunt is the founder of SaaS Marketer and bCast (podcast hosting for marketers, by marketers). He lives and works in Hackney, London with his delightful partner Rebecca and little dog called Bear.
