Or listen on:
$640k bootstrapped.
Itโs an incredible achievement.
But how?
Well I think Omar and Nicole did many things right… but there are three that really stand out.
1. Building an audience first
Omar and Nicole spent years building the audience of the $100 MBA podcast, I even guest hosted an episode here: https://100mba.net/mba618 ๐
This enabled them to learn about a specific person:
- Their problems
- Tools they used
- What they like
In the process of building the audience Omar would run webinars… this is where he realised that current providers were not sufficient.
2. Serve an unmet need
When Omar starting running webinars… he realised that the older solutions were both a nightmare to use and very old school.
You had to download desktop applications, spend 15 minutes creating a webinar, connect with other tools and on top of that… they were expensive.
He clearly identified a niche:
- Needed to be web based
- Cheaper
- Super fast and easy to set up
And they started building… but only after they presold lifetime access to their early audience.
3. User led growth
I talk about this concept in almost every post here… because itโs so important!
Omar and Nicole rode the user led growth wave as each person running a webinar would introduce their guests to the WebinarNinja brand. This got the viral loop rolling from day one.
I suspect that without this dynamic, WebinarNinja would not have been able to bootstrap like they did ๐
Anyway… thanks for reading/listening and as always, if you can leave a review for the podcast on Apple I will get you and your business a shout out on the show!
Tom Hunt is the founder of SaaS Marketer and bCast (B2B podcast hosting for high growth businesses). He lives and works in Hackney, London with his delightful partner Rebecca and little dog called Bear.
